ARC预测电感式传感器市场将达12.5亿美元

ARC says inductive sensor market to reach $1.25 Billion 

ARC预测电感式传感器市场将达12.5亿美元
 
April 26, 2009 - The Inductive Sensors market mirrors the cycles in the overall discrete automation market. The strong results in 2008 were due to an accumulated backlog of orders. This backlog has been worked through the system and suppliers in this sector are anticipating a difficult time ahead. A recovery in 2009 is unachievable in the current economic climate, according to sector leaders. However, beginning stages of a recovery are likely to be seen in 2010. The worldwide market for Inductive Sensors is expected to grow at a compounded annual growth rate (CAGR) of 1.3 percent over the next five years. The market was $1.17 billion in 2008 and, according to the forecasts in a new ARC Advisory Group study, will grow to over $1.25 billion in 2013.

4月26日消息——电感式传感器市场反映了离散自动化整体市场的周期。2008年的强劲业绩是因为前期积压的订单。这些积压的订单已经完成，这个行业的系统和供应商预计未来将是一段艰难的日子。根据该行业领导厂商的看法，在目前的经济大环境下2009年还是无法实现复苏。然而，复苏的开始阶段很有可能在2010年看到。根据ARC咨询集团的一份最新研究预测，全球的电感式传感器市场在未来的五年预计将以1.3%的年均综合增长率增长。该市场在2008年为11.7亿美元，2013年将增长到超过12.5亿美元。

Despite the overall negative growth rates for the next two years, the slowdown in the market for inductive sensors offers suppliers breathing room to strengthen regional positions and develop opportunities to expand into new market segments. European companies dominate the market today and fill the gap between supply and demand in the Japanese market. This is a critical time for suppliers to reassure their key customers in foreign markets of their continued commitment to support. Significantly, only a limited number of industries are expected to remain strong in their demand for sensing products as they depend on these solutions to ensure product quality.

尽管今后的两年是整体负增长率，但电感式传感器市场的减缓为供应商提供了一个喘息空间，用于加强区域地位和开发扩展新的细分市场的机会。欧洲的公司现在占市场主导地位，填补日本市场供需之间的差距。对供应商而言，这是一个保证他们在海外市场的主要客户继续支持承诺的关键时刻。值得注意的是，只有数量有限的行业预计将保持对传感产品的强劲需求，因为它们依靠这些解决方案确保产品质量。

“The market for inductive sensors is mature, yet highly competitive, with suppliers constantly searching for new business opportunities. This has created a market that appears settled, but actually has a lot of movement going on beneath the surface. In this environment, relatively minor technical changes trigger sales growth, since there is not a lot of product differentiation,” according to Analyst Florian Guldner, the principal author of ARC’s “Inductive Sensors Worldwide Outlook.”

“电感式传感器市场已经很成熟，但竞争非常激烈，供应商不断寻求新的商业机会。这似乎创造了一个平静的市场，但实际上却是表面之下暗涌流动。在这种环境中，相对较小的技术变化就可以引发销售的增长，因为没有太多的产品差异， “ ARC的《电感式传感器全球展望》一文的主要作者、分析员Florian Guldner表示。

Brand Labeling Is Pervasive
品牌贴标普遍

Companies are often confronted with the Brand label vs. Make decision. Brand labeling has enabled companies with a limited range of products to concentrate on their core area of expertise, while completing their product portfolio. Brand labeling is heavily used in the inductive sensor market and results in the existence of ‘hidden champions’, sensor manufacturers that have a strong market share, but a weak sales infrastructure. Developing products with little differentiation robs an organization of valuable capital. Acquisitions don’t always add new product capabilities and need to be carefully evaluated for synergies. But brand labeling is a low cost, low risk approach to filling out a product portfolio.

企业常常面临品牌标签与作出决定的问题。品牌贴标使企业可以集中于范围有限的产品，专注于其核心领域技术，同时完成其产品组合。品牌贴标大量使用于电感式传感器市场，其结果就是产生了“隐藏冠军”，传感器制造商拥有强大的市场份额，但销售基础较弱。开发出的产品差异化很小导致一个机构失去宝贵的资本。收购并不总是增加新产品的能力，这需要认真的协作评估。但是，品牌贴标是填补产品组合的一个低成本、低风险的办法。

European Companies Dominate the Market
欧洲公司主导市场

There is no dominant leader in the inductive sensor market. However, one thing is obvious: European companies account for a large percentage of the market share. Europe is headquarters for of the largest sensor companies and regarded by many as the center of sensing. Companies in Germany, Switzerland, Italy, and France benefit from the close proximity to the large machine building industry as well as the automotive OEMs. The latter has proven to be a double-edged sword. 

电感式传感器市场没有主要的领导者。但是，有一点是明显的：欧洲的公司占了很大比例的市场份额。欧洲是最大型传感器公司的总部，也是许多人认为的传感器产品中心。德国、瑞士、意大利、法国的公司受益于接近大型机械制造业，以及汽车原始设备制造商。而后者已被证明是一把双刃剑。

about ARC: Founded in 1986, ARC Advisory Group has grown to become the Thought Leader in Manufacturing and Supply Chain solutions. No matter how complex your business issues, our analysts have the expert industry knowledge and first-hand experience to help you find the best answer. We focus on simple yet critical goals: improving your return on assets, operational performance, total cost of ownership, project time-to-benefit, and shareholder value. 

关于ARC：成立于1986年的ARC咨询集团已经成为制造业和供应链解决方案领域的绝对领导者。无论你的业务多复杂，我们的分析师拥有丰富的行业知识和第一手的经验，帮助你找到最好的答案。我们专注于简单但重要的目标：提高你的资本回报，运营成绩，物权总成本，项目开始至盈利时间，以及股东利益。